ASU launches Center for Olympic Studies with inaugural Olympic insights report
Insights highlight how technology, partnerships, and athlete development are reshaping the Olympic movement.
The surprising power of giving a compliment back
New research finds that reciprocal compliments can strengthen relationships — even when people recognize they're partly driven by social etiquette.
Arizona companies are using this technology to gain customers
Why are consumers interested in watching videos created by smart glasses? A W. P. Carey marketing expert weighs in.
Bears honor educators during Teacher Appreciation Week
Chicago Bears chairman reflects on a W. P. Carey educator who shaped his life during Teacher Appreciation Week.
Arizona universities redesign curricula to prepare graduates for AI-driven careers in marketing and health care
The W. P. Carey School of Business leads the charge with integrating AI tools into various marketing programs.
Ticket prices for Women’s Basketball Final Four in Phoenix are soaring
A W. P. Carey marketing expert explains why ticket prices are on the rise and what the demand means for secondary ticket sites like Gametime and StubHub.
Hobbs wants a bigger share of Arizona sports gambling revenue. Is that feasible?
An ASU marketing expert weighs in on the potential impacts of increasing sports betting taxes.
Customer rage is all the rage
Empathy, an apology, and a clear explanation go a long way in defusing angry customers, says a W. P. Carey marketing expert.
The hobby effect: Why showing your personal side can pay off professionally
A new study finds that sharing hobbies tied to growth and fulfillment can make people appear more competent and motivated.
The subscription trap and how it impacts students' budgets
Monthly subscriptions can reinforce behaviors like the sunk-cost fallacy and loss aversion, explains a W. P. Carey marketing expert.