Hobbs wants a bigger share of Arizona sports gambling revenue. Is that feasible?
An ASU marketing expert weighs in on the potential impacts of increasing sports betting taxes.
In this article published Feb. 5, 2026, on KJZZ:
It drives increased engagement, but does it drive increased avidity? What are the impacts to the long-term development of our fans, our fan bases, and what are some of the negative externalities?
— Daniel McIntosh, teaching professor of marketing
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