Self-service technologies should benefit customers, not just bottom lines
Companies like to implement self-service technologies because of the potential cost savings and the appeal of the cutting-edge.
Our bodies, our buying behavior: Should real ads have curves?
The "Dove girls" advertising campaign has caught the attention of media consumers, and no wonder.
Can't stop the music: Industry fails to keep pace with consumer habits
The Supreme Court is expected to rule next month whether Grokster, a Napster-like file-sharing network for downloading music and other digital entertainment, can be held liable for facilitating copyright infringement.
Zen of the pack rat: Yard sales bring angst, exhilaration for sellers
Our possessions are more than inanimate objects; often they are fraught with meaning, negative or positive.
High performers: Staying on top of the game
The qualities that set high performers apart from their colleagues have been put under the research microscope of two marketing professors at the W. P. Carey School of Business.
Dissatisfied consumers turn tables on companies in cyberspace
In the old days, an unpleasant customer service experience prompted an outraged report circulating among a few friends and relatives. Today, a spurned customer has the potential to reach millions through Word of Web (WOW).
The waiting game: It's not always a bad thing
To wait or not to wait is not the question. Rather, it's how — and to what extent — an imposed delay affects our enjoyment of consumer products. W. P. Carey School of Business marketing professors take a closer look at delays and consumer opinions.
Ahead of its time: Services program plays critical role in business community
As the Center for Services Leadership at the W. P. Carey School of Business enters its third decade, its founders recall a time when they faced off with skeptics who doubted the importance of services in business education.
The b-to-b tango: Suppliers and customers need to stay in sync
A marketing professor at the W. P. Carey School of Business examines the client-supplier relationship in a recent research survey.
Avnet's Steve Phillips: Selling to the C-suite
Steve Phillips is vice president and chief information officer for Avnet, Inc.