A penny for your thoughts: When customers don't complain
When it comes to consumer contentment, managers and executives should not mistake silence for satisfaction. Most unhappy customers never say a word; they just take their business elsewhere.
Keeping the customer dissatisfied? How businesses can recover from service failure
Strategies for recovering from service failures can have a dramatic impact on profitability, according to research conducted at the W. P. Carey School of Business. That's because most business profit comes from keeping current customers satisfied, not from developing new accounts.
The evolving science of services
The W. P. Carey School, through its pioneering Center for Services Leadership, has been at the leading edge of research concerning the services sector, which now accounts for 75 to 80 percent of the U.S. economy.
Group buy-in: How the urge to fit in sways purchase satisfaction
Corporations utilize multi-person buying committees to be sure that high-ticket decisions are based on broad input and merit.
What's in a name: Cardinals Stadium seeks a partner
Arizona Cardinals Stadium, a $355 million, multi-purpose, high tech athletic entertainment facility, is considered among the top ten in the world. When it officially opened on September 10 it sported all the bells and whistles, except one: a corporate name and a lucrative naming rights contract.
Changing channels: It's all about what clicks with customers
When Dell Computer Corp. announced in May that it is opening two retail stores, retail industry observers took note. Dell, with $56 billion in revenue this year, was a pioneer in developing the online model of retailing. Brick-and-mortar retailers have followed, creating their own online stores.
Clashing cultures contribute to racial disparities in medical care
Clashing cultural cues – rather than discriminatory doctors – could cause at least part of the medical care gap between black and white Americans, according to a recent study of patient adherence by Jonathan D.
How may I help you? Revolutionizing service in China
Service is the next frontier in the Chinese economy.
Advice to U.S. tourism and hospitality industry: Learn some Mandarin
As China's economy grows and stringent travel restrictions are relaxed, urban middle- to upper-class Chinese are increasing looking beyond their borders for travel. While a staggering 31 million Chinese traveled abroad in 2005, only 100,000 visited the United States.
Beauty and the sales commission: Looks can boost performance
You wouldn't expect to see a scrawny, spectacled, beak-nosed Chippendale dancer any more than you'd expect Hooters to hire an obese waitress. But, surely, looks don't matter for the highly educated and trained sales professionals that pharmaceutical companies send to doctors' offices.