The sports industry operates by its own set of rules when it comes to achieving and measuring success. In Part Two of our discussion, Knowledge@W. P. Carey looks at the economic impact teams have on local economies.

In the Super Bowl advertising arms race, companies spend millions on mere seconds. Is it worth it? Nancy Stephens, associate professor of marketing, says no.

The 2016 College Football Playoff national championship game was played January 11 in Glendale, Ariz. Marketing Professor Michael Mokwa and other marketers and economists have been studying the economic impact of these sports events since the mid-1990s.

W. P. Carey researchers say the Phoenix area benefits greatly — both economically and otherwise — from its portfolio of major sporting events. Not all cities can say the same.