The legal and ethical concerns of data driven marketing in technology

An ASU marketing expert discusses how browsing history data drives consumer predictions.

In this podcast aired Sept. 20, 2024, on We Mean Business:

Oftentimes, simply your browsing history — for Amazon, for example — has the capability to record what products you visit and how long you’ve seen that specific product online. All of these things are data and what that allows companies to do is to help them make future predictions about what you are going to buy and what you are going to browse, rather than just relying on vague beliefs or vague opinions of what you’re going to see next. What the data allows us to do is arrive at a more scientific or evidence-driven prediction.

– Joseph Ryoo, assistant professor of marketing