How to keep time: Look busy
An ASU marketing expert weighs in on how busyness affects social status.
In this podcast aired Dec. 11, 2023, on The Atlantic:
When we think about products that are scarce, there are very few of them out there, so people really want them. When we think about a person as being scarce, then we think of scarcity in terms of time. So, how much time do you have? Well, if you have very little time, then you, in and of yourself, are somewhat of a scarce resource. And then people might come to feel that you're more valuable, or have more social status.
– Neeru Paharia, professor of marketing
Latest news
- Turning returns into revenue: How reverse supply chains create value — and reduce waste
New research reveals how companies can profit from returned and excess inventory — reducing…
- Best credit cards for bad credit
ASU expert weighs in the best credit cards available for those who have bad debt.
- Business leader Joe Sirek still uses Executive MBA skills to guide change
Over his 30-year career, Joe Sirek (Executive MBA '17) has become familiar with organizational…