How to keep time: Look busy
An ASU marketing expert weighs in on how busyness affects social status.
In this podcast aired Dec. 11, 2023, on The Atlantic:
When we think about products that are scarce, there are very few of them out there, so people really want them. When we think about a person as being scarce, then we think of scarcity in terms of time. So, how much time do you have? Well, if you have very little time, then you, in and of yourself, are somewhat of a scarce resource. And then people might come to feel that you're more valuable, or have more social status.
– Neeru Paharia, professor of marketing
Latest news
- Revamped teaching method captures attention of students
How I-MAC 2.0 turns leadership theory into interactive, high-impact learning.
- Flexible ASU Evening MBA helped Layla Gabir build new confidence, connections, and career momentum
Layla Gabir (Evening MBA '26) works full-time as an epidemiologist for Maricopa County and…
- Computer information systems student Andrew Patel balances school with full-time work, earning stockbroker certification
Andrew Patel (BS Computer Information Systems '26) was looking for a program that combined…