When is the best time to ask for a customer review?

ASU expert says asking for reviews too early can backfire on companies.

In this story published May 27, 2023, in The Wall Street Journal:

Let's say you visited a newly opened coffee shop and you really liked it, but as soon as you walk out the door, you get a text asking you to please post a review. Even if you were going to do it, you likely won't.

– Sang–Pil Han, associate professor of information systems