Asking for customer reviews at the right time: Sooner is not always better
New research examines the best time to prompt customers to provide reviews.
In this article published Jan. 10, 2023, by the American Marketing Association:
The likelihood of writing a review decreases as time passes because consumers' recall becomes blurry. This is more of a reason for companies to find the fine balance between asking for reviews too soon and waiting too long — both of which affect the quality of reviews.
– Sang Pil Han, associate professor of information systems
Latest news
- AI master's student Nora Mawashi sees future career through ethical use of technology
The Master of Science in Artificial Intelligence in Business (MS-AIB) from the W. P.
- Is it the right time to buy a car before tariff pricing kicks in?
The auto industry is encouraging customers to purchase cars now despite higher interest rates,…
- ASU celebrates new W. P. Carey Center for Real Estate and Finance
An expert discusses how the school's new center and undergraduate real estate degree will…