Asking for customer reviews at the right time: Sooner is not always better
New research examines the best time to prompt customers to provide reviews.
In this article published Jan. 10, 2023, by the American Marketing Association:
The likelihood of writing a review decreases as time passes because consumers' recall becomes blurry. This is more of a reason for companies to find the fine balance between asking for reviews too soon and waiting too long — both of which affect the quality of reviews.
– Sang Pil Han, associate professor of information systems
Latest news
- W. P. Carey Undergraduate Co-op Program helps students and companies like BloomKidz grow
Through the W. P.
- ASU Online student takes his next shot at an NFL career
After an injury derailed his dream of playing professional football, Keyavion Thurman…
- When politics enters supply chain decisions
New research shows that employees may respond to a sourcing decision based not only on its…