Can psychology influence the way we recycle?

Regents’ Professor Emeritus of Psychology and Marketing Robert Cialdini's research found social norms have a significant effect on what we toss into the blue bin.

If you had to persuade people to recycle, how would you do it? Regents’ Professor Emeritus of Psychology and Marketing Robert Cialdini's research found unwritten rules on how to behave make a difference.

In this CNN post on May 18, 2017:

"I am confident that influence techniques can be used to affect recycling action, too," Cialdini told CNN.

"My own research has demonstrated the power of one influence technique, the presentation of social norms regarding recycling, to significantly change recycling intentions and behavior."