Podcast: The new economics of sports business

Professional sports are a multimillion dollar industry — an industry that is increasingly playing by rules that don't apply to other businesses. Ray Artigue, executive director of the W. P. Carey MBA Sports Business Program and former senior vice president of marketing for the NBA's Phoenix Suns, discusses the curious business of sports with Knowledge@W. P. Carey. Joining the conversation is Robert Stearns, professor of practice in the finance department at the W. P. Carey School of Business and chairman and chief executive officer of Quepasa Corporation.

Part 1: Professional sports are a multimillion dollar industry — an industry that is increasingly playing by rules that don't apply to other businesses. Ray Artigue, executive director of the W. P. Carey MBA Sports Business Program and former senior vice president of marketing for the NBA's Phoenix Suns, discusses the curious business of sports with Knowledge@W. P. Carey.

Joining the conversation is Robert Stearns, professor of practice in the finance department at the W. P. Carey School of Business and chairman and chief executive officer of Quepasa Corporation.

Part 2: The sports industry operates by its own set of rules when it comes to reaching and measuring success. In Part Two of our discussion, Knowledge@W. P. Carey looks at the economic impact teams have on local economies.

Ray Artigue, executive director of the W. P. Carey MBA Sports Business Program and former senior vice president of marketing for the Phoenix Suns, discusses publicly-funded stadiums and other aspects of the sports business. Joining him is Robert Stearns, professor of practice in the W. P. Carey School's finance department and chairman and chief executive officer of Quepasa Corporation.