Much has been made of data analytics lately — arguably for good reason. These days we have access to more and more information and the tools that can help make sense of it. People are clamoring for big data — the bigger the better!

In part three of this series, we are looking at the elements that combine to create your brand’s personality. The elements of brand personality are considered intangible, and on the table of brand elements they are classified as feelings.

I have had all manner of tenants in the past, good and bad. With experience, I have developed a successful application process that helps me to find the best possible tenants. When a tenant wants to rent the property after the showing, then it's time for the application.

You don’t need to be a famous expert to understand the elements that make up your brand — what matters most is your inquisitiveness. It is your willingness to wonder and ask questions that enables you to gain understanding that you can use to build your brand’s value to your customers.

W. P. Carey entrepreneurship expert Sidnee Peck discusses job growth in the startup sector of the Arizona economy.

Entrepreneurs who do not sell on the Internet and therefore do not have a merchant account often ask me if they need a digital presence. The answer: a resounding yes! That's because customers and clients use the Internet the way people used the Yellow Pages a generation ago, only more so.

You already knew that decisions about where to locate your business involve factors such as size of space, type of space, common area expenses and rent.

Your business is thriving, but to continue to grow, you need capital. Before you enter the market, you need to know what your company is worth.

What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived ­— by your customers.

One of the marketing questions most frequently asked by an entrepreneur or small business owner is, “Why do I need to worry about branding?” The answer is really quite simple: It is to gain more customers and keep them coming back, again and again.