Take the leap: Overcoming uncertainty with the principles of persuasion

Fears of recession, turbulent markets and an overload of information about the situation have created a sense of uncertainty about the economy going forward, leaving many people unsure how to react.

Ask your doctor if direct-to-consumer health care advertising is right for you

Anyone who watches television in the United States might logically conclude that this is a nation plagued by allergies, depression and arthritis. Ads for medicines to address such conditions make it seem as though ailment sufferers outnumber the healthy.

Innovating the customer experience

Success in business is all about creating an exceptional customer experience, and then enhancing it. But how do we innovate the customer experience to make it exceptional?

Rendering authenticity: How to succeed in the experience economy

The new consumer sensibility, widely heralded in the business press, is the Experience Economy. Our world of mediated, staged and multi-sensory experience — an increasingly unreal world — gives rise to people desiring authentic or "real" experiences. But what is authenticity?

A key to service innovation: Services blueprinting

The idea behind services blueprinting is fairly simple: Companies put themselves in their customers' shoes to find out what's working, what's not, and what needs to be changed.

From pork bellies to pigskin: An online futures market for sports tickets

W. P. Carey professors Stephen Happel and Marianne Jennings are free-market defenders. For almost two decades they have evangelized the fundamentals of supply and demand, specifically in the secondary market for event tickets.

Reaping the benefits of a big event

Super Bowl XLII represents an estimated $450 million in direct and ancillary revenues for businesses and entrepreneurs.

More than just a game: The impact of a big event

At kickoff time on February 3, Phoenix will be the focus of attention for some 90 million sports fans worldwide. The 75,000 lucky ticket holders and the thousands more who visit with them will give the metropolitan area an economic shot in the arm.

The services imperative: Focusing on the future of business

Services now account for a staggering 80 percent of the U.S. Gross Domestic Product and labor force, but many still view the world through manufacturing lenses, according to W. P. Carey experts Mary Jo Bitner and Stephen Brown.

IBM's extreme makeover: Big blue adapts to a changing marketplace

Once best known for making computers and selling them to corporations and government entities around the world, IBM refocused on technical support and professional services in the 1990s, in the process becoming the leading edge of a change that has swept manufacturing companies.