May is Older Americans Month. But with so many awareness initiatives, do causes get lost?
Older Americans Month is just one of many awareness initiatives competing for the public's attention this month, says an ASU marketing expert.
In this story published May 26, 2025, on KJZZ:
May is crowded. There's no question about that. It's just in May alone. We've got mental health awareness. We have skin cancer awareness. We have motorcycle awareness.
– Nancy Gray, clinical assistant professor of marketing
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