The ticking time bomb of shrinkflation
Companies who don't address shrinkflation could face customer backlash, says ASU supply chain management expert.
In this article published March 20, 2024, on CFO Brew:
It cannot be a purely financial decision, a quarter-by-quarter decision, a penny-wise and pound-foolish decision. If the consumer backlash picks up — right now these are ripples — but the more things pick up, some of these companies are going to suffer very dramatically.
– Hitendra Chaturvedi, professor of supply chain management
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