How do investors react to crowdsourcing contests?
An ASU professor's research examines how crowdsourcing contests for marketing ideas affect stock markets.
In this story published Sept. 12, 2023, by the American Marketing Association:
We find that these contests increase firm idiosyncratic risk, providing the first evidence of these contests' downsides with investors. In addition, we find that investor uncertainty is heightened when it comes to task-related contest features such as generally scoped contests and contests to generate new product ideas.
– Michael Wiles, associate professor of marketing
Latest news
- The surprising dynamics of CMO pay
New research reveals revenue risks of unequal C-suite compensation.
- Inflation nearly flat in metro Phoenix while US prices continue to climb
Inflation is at an all time low in the metro Phoenix area as new inflation report shows recent…
- Stay or go?
New research indicates that societal pressure can influence employees' decisions to leave their…