When innovation is guided by character

Two ASU experts are overseeing efforts to incorporate Principled Innovation into all aspects of the school.

In this story published Aug. 7, 2023, on AACSB Insights:

ASU invited the W. P. Carey School of Business and three other schools to lead the implementation of PI into their teaching, research, and community engagement efforts. The goal is to integrate the unique approaches of different colleges across the university.

– Daniel Gruber, associate dean for Teaching and Learning and clinical professor of management and entrepreneurship, and Jared Byrne, director of the Center for Entrepreneurship & New Business Design