Will Tucson benefit from Super Bowl LVII?
A marketing expert says the whole state will benefit from the upcoming game.
In this story published Jan. 27, 2022, by Inside Tucson Business:
Given most people stay for at least four days and many travel around the state during their stay, this would be one benefit stream for Tucson. Plus, all those who come to the Super Bowl and experience Arizona indicate very favorable perceptions, experiences, and intentions to come back.
– Michael Mokwa, professor and Pat Tillman Foundation Distinguished Professor of Leadership and Marketing
Latest news
- New research sheds light on the PCAOB's enforcement process
A W. P.
- 9 economics students chosen to give, receive mentorship
Through the Undergraduate Economics Instructional Scholars program, students both teach their…
- Goldman Sachs chief economist wins Blue Chip Forecasting Award for the third time
A W. P.