ASU marketing expert sees future contraction in sports betting market

Bet Arizona chatted with an ASU marketing expert to find out how the state’s revenues have lived up to expectations and where the market could be headed.

Bet Arizona chatted with an ASU marketing expert to find out how the state’s revenues have lived up to expectations and where the market could be headed.

In this story published on Feb. 1, 2022, on Bet Arizona:

The Super Bowl obviously will be in two weeks, and that’ll be a huge revenue driver. So, in February you could see a nice uptick. But once you get out of football season, there is a pretty strong seasonality that exists between these months.

– Daniel McIntosh, senior lecturer of marketing