How McDonald's made the switch to fresh beef
It may seem like a simple, obvious decision: Fresh beef gets hotter faster and tastes juicier, delivering a more appetizing burger. Through consumer insights, McDonald’s knew that its customers would respond well to the upgrade.
It may seem like a simple, obvious decision: Fresh beef gets hotter faster and tastes juicier, delivering a more appetizing burger. Through consumer insights, McDonald’s knew that its customers would respond well to the upgrade.
In this story published July 24, 2021, on Zillow:
It’s a very disciplined culture. McDonald’s has had the same suppliers for many, many years. The relationship is extremely tight. When it comes to managing its supply chain, McDonald’s is one of the best of the best.
– Professor of Supply Chain Management Dale Rogers
Latest news
- Data-driven master’s program prepared alum Everson Wimer for career success in public accounting
Everson Wimer (MACC '24) chose to pursue accounting because he wanted to understand the language…
- If you'd put $1,000 into Microsoft stock 20 years ago, here's what you'd have today
According to an ASU expert's research, Microsoft was one of the most successful stocks between…
- W. P. Carey spotlights second-year IS faculty achievements and goals
The Department of Information Systems at the W. P.