A worker wearing a blue glove holds a memory chip.

Apple, Microsoft product price hikes partially due to 'RAMageddon'

A W. P. Carey supply chain expert explains how surging artificial intelligence demand for memory chips is pushing up consumer electronics prices.

In this interview aired Aug. 3, 2026, on Arizona Horizon:

Everybody seems to be blaming everything on AI, but this one really is about AI. That's where you are hearing a sucking sound of memory requirement, and that's what's causing one of the biggest reasons for AI's demand for memory chips.

Hitendra Chaturvedi, supply chain management professor of practice

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