After WNBA success, Phoenix eyes another slam dunk with 2027 NBA All-Star Game

Similarly to past major sporting events, the upcoming WNBA All-Star Weekend should boost Arizona's economy, says an ASU expert.

In this article published June 26, 2025, in the Phoenix Business Journal:

We have a great reputation for putting on these major, major events. I think the All-Star games will have an impact on the economy. They will drive dollars into the downtown Phoenix area.

— Anthony Evans, senior researcher and director of the L. William Seidman Research Institute