Arizona department of gaming opens licensing window again
An ASU professor explains why the recent licensing round fails to alter the challenging economic conditions causing niche wagering brands to cease operations.
In this article published June 10, 2024, on Bet Arizona:
In other words, we continue to see that free bets and signups aren't long term profit drivers and don't appear to increase the stickiness of the average bettor.
– Daniel McIntosh, associate teaching professor of marketing
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