Combative consumers change the marketing strategy for Target and Bud Light
Customer rage has increased 35% since 2017, ASU study shows.
In this story published May 27, 2023, in The Wall Street Journal:
The marketplace has become saturated with hostility that seems to break out in any number of places at any time.
Latest news
- Arizona and Mexico officials to meet for trade summit, address tariff concerns
ASU supply chain management expert calls Arizona-Mexico Summit a smart, strategic move for…
- Swiping right on leadership
Whitney Wolfe Herd is reshaping tech to work better for women — beginning with the mission-…
- Tariff engineering: The legal way companies avoid paying higher import taxes
Strategies like tariff engineering benefit companies but hurt consumers, says an ASU economist…