De-influencing: Taking the 'anti-buy' trend from online to Arizona
Despite the popularity of the 'anti-buy' trend, an ASU economist says no one is immune to constant, targeted advertising.
In this story published March 15, 2023, on KJZZ Phoenix:
With the millennials and the Gen Zs, they're more into buying experiences. But still, they're buying products.
– Hitendra Chaturvedi, professor of practice in supply chain management
Latest news
- Pop culture is key to effective teaching
How a management and entrepreneurship professor uses Ted Lasso and other pop-culture touchstones…
- Artificial intelligence in business master's degree helps Nathan Merriman combine business strategy with technology
Nathan Merriman (MS-AIB '25) had been working in business for a few years when he learned about…
- How the Executive MBA empowered Scott Gates to be a mission-driven leader
Scott Gates (BS Marketing '04, Executive MBA '15) had a very positive experience during his…