Political polarization impacting us in both predictable, surprising ways

ASU PhD student of marketing says political polarization has solidified people's personal and political identities.

ASU PhD student of marketing says political polarization has solidified people's personal and political identities.

In this story aired Feb. 25, 2021, on KJZZ:

Once a person's political identity becomes central to their own identity, they're more likely to look at everything from a political lense and therefore they are more likely to adopt stances irrespective of whether they have had a careful view of the situation.

– PhD student of marketing Pradeep Jacob