Can we rely on our intuition?

Research by Professor of Supply Chain Management Craig Carter found that a mix of intuitive and analytic thinking can be helpful in decision-making.

Professor of Supply Chain Management Craig Carter and his co-workers found that a mixture of thinking styles can be helpful in decision-making in their research titled, "Individual Modes and Patterns of Rational and Intuitive Decision-Making by Purchasing Managers," that was published in 2017 in the Journal of Purchasing and Supply Management.

In this article published Aug. 15, 2019, on Scientific American:

The participants in their study, all purchasing managers, indicated how strongly they agreed or disagreed with various statements relating to their decision-making over the prior three months. For example: “I looked extensively for information before making a decision” (rational), “I did not have time to decide analytically, so I relied on my experience” (experience-based), or “I was not completely sure how to decide, so I decided based on my gut feeling” (emotional).

– Craig Carter, professor of supply chain management