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Stickiness Is Powerful: Making Your Message Count

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******************************** Stickiness Is Powerful: Making Your Message Count http://knowledge.wpcarey.asu.edu/index.cfm?fa=viewfeature&id=1593 Books touting ways to improve business communication skills command acres of shelf space in local bookstores, mostly in the Bargain Bin section. They're literally "a dime a dozen." Then there are the true classics that take pride of place in front of the store, year after year. "Made to Stick: Why Some Ideas Survive and Others Die" is destined to be one of the latter. Chip and Dan Heath have taken an old topic which has vexed generations of communicators and given it new energy and ease of application.