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Quitters Can Win: Avoiding the Pitfalls of 'The Dip'

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******************************** Quitters Can Win: Avoiding the Pitfalls of 'The Dip' http://knowledge.wpcarey.asu.edu/index.cfm?fa=viewfeature&id=1584 Seth Godin, best-selling author of books and a popular marketing blog, discusses a sticky topic in his small but power-packed "The Dip: A Little Book That Teaches You When to Quit (and When to Stick)." The saying "Winners never quit and quitters never win" is a fallacy, according to Godin. In fact, there are times when quitting is the smartest tactic you can employ, as long as your long-term goal remains foremost in your mind.