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Rendering Authenticity: How to Succeed in the Experience Economy

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******************************** Rendering Authenticity: How to Succeed in the Experience Economy http://knowledge.wpcarey.asu.edu/index.cfm?fa=viewfeature&id=1545 The new consumer sensibility, widely heralded in the business press, is the Experience Economy. Our world of mediated, staged and multi-sensory experience -- an increasingly unreal world -- gives rise to people desiring authentic or "real" experiences. But what is authenticity? In their new book, James H. Gilmore and B. Joseph Pine II provide an answer. It's a fascinating -- if sometimes difficult to follow -- analysis of the matrix of real/fake and the many and mixed positions therein. By the end of the book the reader should emerge with the ability to understand the mechanics of authenticity as it applies in the world of economic offerings.