Brad Casper: Managing strategy, structure, innovation and culture in multi-national companies

October 29, 2010

Until very recently, Brad Casper was the president and CEO of The Dial Corporation, a part of Henkel AG & Co. In that role he oversaw business operations of some of America’s most trusted consumer products, including Dial® soaps and body washes, Purex® laundry detergents, Renuzit® air fresheners, and Right Guard® antiperspirant/deodorants. Dial was the latest post in a career spent in packaged consumer products, managing major brands in fabric care, hair care and laundry and cleaning products. A resident of Arizona, Casper is a member of Greater Phoenix Leadership (GPL), serves on the Board of Trustees of the Global Institute of Sustainability (GIOS) at ASU and the board of the Greater Phoenix Economic Council (GPEC), where he co-chairs the International Leadership Council. On October 28 he addressed the Economic Club of Phoenix at their season opening lunch, where he talked about the multinational corporation. For companies that operate across national boundaries, the issues surrounding strategy, structure, innovation and culture are complex.